Professional experience

ADJUNCT PROFESSOR

Integrative Studio I, MS-Strategic Design and Management (Parsons School of Design)

November 2018 - present

CREATIVE CONSULTANT

January  2017 - Present

Independent, ethical, creative consultancy working with international, ethical/sustainable SMEs, NPOs and educational institutions on creative direction, design development and supply chain management.

Clients:

  • London College of Fashion

  • Aniskina

  • Serengeti Scholars

  • Lusso Design 

  • So Just Shop

CREATIVE DIRECTOR

January 2016 -  December 2018

Creative Consultant: 01/16-6/16

  • Responsible for all creative oversight of the brand including trend analysis, sourcing, design, product development, production, buying and merchandising, marketing, wholesale development and overall aesthetics

  • Worked directly with women's cooperatives in developing countries to advise on design, production related issues and material sourcing

  • Managed projects from concept through completion

  • Set overall direction in the conceptual development of product lines

  • Sourced new vendors and partnerships

  • Supervised and inspired the creative team of vendors/partners

  • Consistently sought out global innovation

  • Provided quality control over concepts and projects

  • Managed team members, provides regular communication within internal team 

  • Maintained day-to-day management of vendor relationships 

  • Translated marketing objectives into clear creative strategies

  • Ensured visual communication standards are met

  • Oversaw client pitches, bids and proposals

  • Met with CEO to explain campaign strategies and solutions

  • Reviewed work, troubleshoot and provide feedback to creative team

  • Occasional sourcing trips for inspiration and maintaining vendor relationships 

DESIGN MANAGER

August 2012  - May 2013

  • Development and sourcing of product according to the seasonal Merchandise Plan, with specific responsibility for decorative pillows, euro shams and all Marmaxx product

  • Collaborated with design team to understand appropriate trends and developed designs in a manner to be easily executable by vendors

  • Sourced appropriate products, cloths and product constructions within cost guidelines set by VP of Sales & Merchandising

  • Communicated with outside suppliers and internal manufacturing to execute samples to CKI standards

  • Consulted with design team to execute all design sketches/technical drawings necessary to develop product

  • Kept abreast all vendor issues and communicated same to Merchandising team

  • Relayed all pertinent CKH design issues to CKI

  • Maintained Bedding boards as season progressed

  • Responsible for Standards record keeping

  • Relayed quality control related issues with QC

  • Coordinated cut & sew with warehouse and overseas suppliers

Academic experience

London college of fashion

2015-2017

MA: Fashion Design Management 

Focus: Sustainability & Consumer Psychology, Merit  

London, UK

FIT

FIT

2008 - 2012

BS: International Fashion Merchandising Management
Dean's List, Magna Cum Laude (AA), Cum Laude (BS)

New York, NY

Polimoda

2010 - 2011

Fashion Marketing
Junior Year Abroad
Florence, Italy 

©2019 by Erica Siegel