top of page


ERICA SIEGEL CONSULTING works with global small to medium-sized enterprises, start ups, non-profits and fashion universities across the fashion, accessories, home, textile and food & beverage categories including:

  • creative direction

  • concept design

  • product design

  • trend forecasting

  • branding 

  • strategy & analysis

  • merchandising/buying

  • photography (informal, social, etc.)

  • styling (e-commerce, product, campaign, editorial, celebrity, still-life)

  • UX and service design

  • design thinking

  • B2B, B2C, wholesale, go-to-market

  • cultural and traditional artisan craftsmanship 

  • sustainability and material innovation 

  • sourcing, product development and production

  • sourcing and inspiration trips

  • e-home design and styling

  • a vast network of resources and referrals outside her specialties

Upon request, Erica is also available for:

  • panels

  • speaking engagements

  • guest lectures 

  • workshops

To work with Erica and learn more about the services she provides, please send her an email here or via the CONTACT page. 


CEO, So Just Shop

Erica was the first employee for So Just Shop, having impressed me so much with her hard work and commitment during her MA internship [as our consultant]. As our Creative Director, her vision has been a driving force from So Just Shop's conception to now. She has worked closely with artisans from all over the world to create contemporary, beautiful products whilst incorporating traditional skills and designs that have been widely praised and commercially successful.



Senior Fashion Editor, Harper's Bazaar Brasil

Erica is a very talented stylist and has proven time and time again to be on point with the style needs of fashion editorials, everything from foreseeing problems that might arise to well timed suggestions of aspects that improve a certain shot. She takes direction extremely well and absorbs the certain style of the editor she is working for.



Co-Founders, Lusso Design LLC

We have been working with Erica over the last few months to assist us with our accessories company, working on everything from creative direction, branding, growth strategy, competitive analysis, sourcing, innovative materials and production. Her deliverables, so far, have been exceptional, comprehensive and on time. Erica is highly skilled and affable, helping us to best utilize the down time during COVID-19 quarantine to creatively re-strategize our vision by scoping and re-defining the brand for our upcoming spring collection. She thoughtfully listens to our concerns and adapted her recommendations to our needs. We look forward to continuing our work together.


Freelance Events Producer & Stylist

I got in touch with Erica when I was producing a private event and I was looking for products to add to the guests' party bags. My client really liked the idea of supporting charities but had no specific idea of what she wanted - beach bags? Fans? Towels? [Erica and] So Just Shop really saved me: she understood my requirements and in just a day, she put together a mood board with product specs and costing. What really made the difference was the fact that I was able to customize and adjust the design of every single product according to my client's requests with short notice--beach bags, monogrammed towels, key rings -- something that I would never been able to do with an off-the-shelf product. Thank you again for this successful event!

Screen Shot 2020-05-05 at 4.47.57 PM.png


Freelance Marketing & Brand Expert

Erica is great at visualizing and bringing a strong creative direction to projects. She's hardworking, talented and a wonderful person to work alongside.



Founder and Creative Director, ANISKINA

Erica is an incredibly talented creative director who has been able to successfully and intuitively understand my brand and see the vision for my collection. Erica flew to Moscow to do the creative direction and production for my first big campaign. She found the photographer, MUA, hair stylist, models and was able to collaborate with other well-known Georgian and Russian brands and concept stores in Moscow to pull accessories from her home base in London. We have collaborated on several projects since then and I absolutely love working with her. 

bottom of page